Lately, we came across an online publication called “AGEIST” which aroused our curiosity. Apart from the very professional website with wonderful photos we were intrigued by the stories collected there, told by people in the later years of their lives. In our series CONSCIOUS AGEING we have done about 20 interviews with people who shared their insights about AGE and AGEISM with our audience. (Find the the series and replays here). So we reached out to the co-founder of AGEIST David Stewart and invited him to our show to share with you what he learned by interviewing many people and publishing their stories online.
Here a description of AGEIST:
AGEIST is an end to end media company, dedicated to promoting a better understanding of later life styles. Through an ongoing research program, we gather insight, trends and lifestyles of the leading edge emergent group over 45s. We are dedicated to creating a positive impact by helping brands, organizations and companies better understand, connect with and serve an emergent generation, through providing analysis, intel and communications. AGEIST services a global range of clients, from financial to consumer to automotive, helping them make forward looking decisions with an eye towards staying ahead of a huge demographic shift.
As a generation, the over-50s are a critically important demographic. They are a huge and wealthy generation, controlling $15 trillion in assets and income. Their political, social and economic standing makes them the most powerful generation to have ever lived. Despite this, brands and media have all but written them off, treating them as out-to-pastures, winding down the clock on an eternal last weekend: playing golf, taking cruises, and struggling with Viagra packaging. But that was their parents. From where we sit, something very different is happening. All aspects of how later life is being lived are changing and AGEIST has positioned itself to better understand these disruptive changes, to help our partners and clients get ahead of the curve. Welcome to the new reality of an emerging generation. Welcome to AGEIST.
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